*Getty Images for Coachella*

Justin Bieber surprised fans on September 5, 2025, with the release of Justin Bieber Swag II, a deluxe expansion of his seventh studio album Swag. The unexpected drop arrived just two months after the original July 2025 release, catching the music world off guard and sparking an immediate wave of excitement online.

Unlike a standard reissue, Justin Bieber Swag II more than doubles the album’s scope, pushing the tracklist past 40 songs. The project features high-profile collaborations with artists such as Tems, Bakar, and Lil B, showcasing Bieber’s versatility across R&B, pop, and electronic sounds.

The album’s themes continue to explore love, faith, and personal growth, but the expanded edition offers a deeper variety and fresh perspectives. Production remains firmly rooted in a modern, genre-blending style, balancing smooth R&B textures with energetic pop hooks and electronic flourishes.

The surprise release strategy generated massive buzz on social media, as fans rushed to stream the new tracks and share first reactions. Within hours of its release, Justin Bieber Swag II began trending globally, cementing Bieber’s ability to dominate the cultural conversation with little warning.

Now streaming on all major platforms, Swag II marks one of the most ambitious projects of Bieber’s career—an album that not only revisits but redefines its predecessor with bold new additions.